1. Use your analytics
One of the best ways to find out what your audience likes (or what works for you) is to use your analytics.
Your social media analytics can tell you what’s working and what’s not.
What you’ll want to do is to study your top-performing posts and re-create them. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.
One way to find your top-performing Facebook posts is to go to your Page Insights > Posts and manually look for posts with high reach or engagement.
2. Ask your audience
The second strategy is to ask your audience.
You could simply post a question or a poll on your social media profiles. For example, “What content do you want to see us sharing?”
If you would like open-ended replies, posting a question will be great. If you have a rough sense of what your audience might be interested in, you could create a poll and list a few options. For example, a while back, we created a Twitter poll to ask our followers what sort of content they would like to see more of from us.
3. Learn from your industry peers
The third strategy is to learn from your industry peers.
Look at the top pages in your industry and see what is working for them. If you have a similar target audience, what worked for them will likely work for you, too.
It’ll be great to go beyond just your competitors. Are there other companies that you admire, which you can learn from? Maybe because they are in the same space but aren’t your direct competitor. Or perhaps their way of marketing resonates with you. For example, I often like to check out the social media profiles of HubSpot, MailChimp, and Airbnb.